Visiting Bestbuy or Futureshop Term Paper Example | Topics and Well Written Essays - 750 words

Visiting Bestbuy or Futureshop - Term Paper Example To maintain a good image, both to the customers and shareholders, a proper and good customer service should be enhanced. It also helps increase the profit margins because, in marketing, a good publicity would mean more customers visiting the retail outlet. The poor customer service was clearly exhibited by the longer and slower queues and the larger number of frustrated customers that left the enterprise. Less information was being offered by the store staffers, much to the dissatisfaction of the customers who came in with the aim of picking up their merchandise. Loss of customers: loss of customer is one of the obvious consequences of the problem. It is created by the negative feelings developed by customers as a result of the actions of most of the employees, in blue shirts, mandated to assist them while making their purchases. Most of these customers ending up with lots of frustration would consider other retail outlets who would offer similar services, but with better customer service. Reduction in the profit margins: Once the retail outlets loose the customers, less of their goods would be sold. This reduces the turnover of the business and, as a result, the profits obtained from the sale of such goods and services. Obsolete inventory: Loss of business customers would lead to the creation of a non-moving stock rendering most of the products obsolete. As with most of the electronic products; newer inventions are created more often and so when quite a number of the corresponding products are not sold in good time, they are rendered obsolete and results into more losses. Obsolete inventory, on the other hand, is always a warning sign to most would be investors, and in most cases bring to the fore poor inventory management. Other factors of importance too, that would lead to the failure of the store would be their layouts and selling policies. Instead of stocking a lot of